Seth Godin’s latest riff
Marketing guru Seth Godin thinks Amazon can turn the Kindle from an e-reader into a cutting-edge tool for marketing books — and offers some thought-providing suggestions. Among them: allow publishers to include a pass-along credit, so you can share the book with a limited number of Kindle-owning friends; link to Facebook so you can see which books others are sharing (not a bestseller list – a “most-shared” list), allow Friends to view your margin notes — great for reading groups.
